The team behind Angry Birds will take the streamlining procedure to focus on areas of potential growth: games, media and consumer products.

130 lay offs at Rovio as firm attempts to reignite growth

Rovio, the team behind popular gaming franchise Angry Birds, is to lay off 130 staff in an attempt to reignite growth.

The firm will be reducing its headcount by 16 per cent, as it reveals its plans to focus on its games, media and consumer products business.

The firm admitting that its staff numbers had swelled based on ‘assumptions of faster growth than has materialized’, and the streamlining procedure will help the firm focus on the areas with greatest growth potential.

The Guardian reports that the news was first announced via chief executive Mikael Hed’s public blog post, revealing that a maximum of 130 staff will be affected by the cuts in the firm’s native territory, Finland.

“We are an entrepreneurial company and have been exploring multiple areas. We have been building our team on assumptions of faster growth than have materialised,” wrote Hed.

“As a result, we announced today that we plan to simplify our organisation around three key businesses with the highest growth potential: games, media and consumer products.

“It is never easy to consider changes like this, but it is better to do them sooner rather than later, when we are in a good place to reignite growth.”

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